If you are like many business owners and managers, you probably feel that your marketing and advertising efforts are not as effective as you would like. Although part of you knows that you must advertise to be suc­cessful, another part of you often feels that your current efforts are just a big waste of your hard-earned money.

• Would you like to know why most marketing and advertising fails and how to fix it?

• Would you like to know how to communicate to your prospects in words they will under­stand and which will emotionally motivate them to buy from your company?

• Would you like to know what the dozen critical pieces of the advertising puzzle are that must fit together to have consistently successful advertising?

“Successful advertising requires an investment
 and time for the investment to grow and take effect.”
                                                -- Hawkeye

     Hawkeye Richardson, a.k.a. “The Ad Doctor™”, wants to help you learn how to increase the effective-ness of all your marketing and  advertising activities.

Every contact with a customer
 or a prospect is an advertisement.

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Too often, we think of advertising as being only print ads in newspapers, radio or TV spots, and perhaps brochures and direct mail solicitations. In truth,
 every contact your prospect has with
your company is an advertisement.

• How you answer your business phone is an advertisement.

• How you present yourself at networking events is an advertisement.

• How your website looks is an ad.

• What your business card says is an ad.

• Your participation in business and community organizations is an advertisement about you and your company.